Strategies for Educating Executives, Managers, and Teams About the Value of User Research
In the dynamic landscape of today’s business world, one key element separates the thriving companies from the rest—their commitment to understanding their users. User research has emerged as a cornerstone for informed decision-making and successful product development. However, convincing executives, managers, and teams of its undeniable value can be a challenge. Use this blog to […]
How User Research Propels Success Across Departments
User research isn’t just a tool for designers and developers; its influence reverberates across various departments within an organization. In this blog post, we’ll unravel the extensive benefits of user research and how it acts as a catalyst for success in departments ranging from marketing and product development to customer support. 1. Marketing: Crafting Compelling […]
Mastering Rapid UX Research: Unveiling a Framework for Swift Insights
In the realm of agile environments, where speed reigns supreme, user research leaders are adopting innovative approaches to cater to the demand for rapid product development and decision-making. One such evolution is the integration of rapid research frameworks within user research teams. Whether you find yourself as a user researcher striving to keep up with […]
Unveiling the Story Behind WEVO: How Passion for Better Experiences Began a Transformation of the User Experience Space
In the fast-paced world of technology and innovation, tales of success often begin with a spark of inspiration and a relentless pursuit of turning a vision into reality. Such is the case with WEVO, a groundbreaking user research platform, and its co-founder, Nitzan Shaer. The Digital Executive Podcast hosted by Brian Thomas delves into the […]