How Do You Establish Insights as a Service?
Up next in the Qualt Q&A video series, WEVO’s Jenni Bruckman sits down with User Experience Researcher (UXR) at Accenture Interactive, Gillian Salerno-Rebic, to discuss using insights as a key driver to uncover and develop powerful narratives that bring strategies to life. As a leading UXR for Accenture, Gillian leads a team of 6 UX Researchers working […]
How to Approach Successful Full Funnel Optimization
In the latest installment of the Qualt Q&A video series, WEVO’s Jenni Bruckman went across the pond [digitally] to chat with David Cooper, Marketing Manager at Fountain, a UK digital marketing agency and consultancy, to talk about how to approach successful full funnel optimization. David’s background is in digital marketing, with experience stemming from both […]
Reimagining Human Experiences from End-to-End
In the latest from the Qualt Q&A video series, WEVO’s Jenni Bruckman dives into reimagining the digital human experience with Brandon Gerena, Partner and Experience Architect at IBMiX. He uses his past experience in testing and optimization at Atlas (now part of Facebook), and later at Razorfish and Accenture, to lead into his career as […]
CX is a Team Sport– So How do you Recruit the Best Players?
In the most recent Qualt Q&A video series, WEVO’s Jenni Bruckman talks with Nate Brown, Chief Experience Officer at Officium Labs, and Co-Founder of CX Accelerator. On the heels of the series’ last topic, the urgency of CX, this conversation revolved around how the customer experience (CX) should be treated the same way as a […]
How do you build an insight-led Center of Excellence?
In the latest episode of our Qualt Q&A video series, WEVO’s Jenni Bruckman chats with David J Neff, Author, Speaker, Investor, and eCommerce Lead at Accenture Interactive. In their conversation, David addresses the issues preventing eCommerce, Customer Service and Marketing teams from growing organically and meeting their objectives. Watch their full conversation and read on […]
How do Cross-Channel Insights Produce Media That Matters?
For the latest episode of our Qualt Q&A video series, WEVO’s Jenni Bruckman spoke with Parvati Vaish, VP, Director of Analytics at Havas Media Group, about delivering meaningful media experiences to your target audience. Watch the full episode and read on for key insights from the conversation. What kind of work does the Havas’ media analytics […]
How Do You Create Urgency to Change CX for the Better?
For the latest episode of our Qualt Q&A video series, Jenni spoke with Nate Brown, Chief Experience Officer at Officium Labs and Co-Founder of CX Accelerator, about the state of customer experience. In the discussion, Nate admits that proving CX’s value has been a challenge but that CX expertise has never been more important as […]
Who is WEVO Best Fit For? Exploring High Consideration Purchase Journeys
In the latest episode of her video series Qualt Q&A, Jenni sat down with the founders of CXperts: Ramsay Crooks, CEO, and Steven Shyne, COO. The discussion revolved around how to get started with UX insights and how to optimize for high-consideration purchases. CXperts also offered up advice for how to stay ahead of consumer […]
What Will Digital Optimization Look Like in a Cookieless Future?
In the latest episode of our video series Qualt Q&A, Jenni talks with Catherine Crim, Senior Optimization Manager at Search Discovery, about what a cookieless future means for digital marketers. Catherine helps break down this complex topic in a discussion about how cookie restrictions are already making visitors harder to identify across visits. But she […]