True Confessions of a Digital Marketer #7: I Spend More Time Selling to My Boss Than Selling to My Customer
As a former CMO, I’ve seen and heard a lot of unique (and some downright crazy) marketing techniques along the way, and “True Confessions” is my way of sharing it with all of you. Like all good legends–marketing or otherwise– there’s always a mix of truth, exaggeration, outright fiction, and just plain wishful thinking. We’ll […]
True Confessions of a Digital Marketer #6: “I don’t want to make million-dollar bets on 6-8 people”
Contents1 Question for you: Who makes the critical marketing decisions in your company?2 We can do better, people. As a former CMO, I’ve seen and heard a lot of unique (and some downright crazy) marketing techniques along the way, and “True Confessions” is my way of sharing it with all of you. Like all good […]
True Confessions of a Digital Marketer #5: Shhh! Don’t Tell Anyone I’m Running Out of Ways to Improve Conversion
As a former CMO, I’ve seen and heard a lot of unique (and some downright crazy) marketing techniques along the way, and “True Confessions” is my way of sharing it with all of you. Like all good legends–marketing or otherwise– there’s always a mix of truth, exaggeration, outright fiction, and just plain wishful thinking. We’ll […]
True Confessions of a Digital Marketer #4: “I’m Drowning in Data”
As a former CMO, I’ve seen and heard a lot of unique (and some downright crazy) marketing techniques along the way, and “True Confessions” is my way of sharing it with all of you. Like all good legends–marketing or otherwise– there’s always a mix of truth, exaggeration, outright fiction, and just plain wishful thinking. We’ll […]
True Confessions of a Digital Marketer #3: “Best Practices are My Only Practices”
As a former CMO, I’ve seen and heard a lot of unique (and some downright crazy) marketing techniques along the way, and “True Confessions” is my way of sharing it with all of you. Like all good legends–marketing or otherwise– there’s always a mix of truth, exaggeration, outright fiction, and just plain wishful thinking. We’ll […]
True Confessions of a Digital Marketer #2: “I Learn from the Competition”
As a former CMO, I’ve seen and heard a lot of unique (and some downright crazy) marketing techniques along the way, and “True Confessions” is my way of sharing it with all of you. Like all good legends–marketing or otherwise– there’s always a mix of truth, exaggeration, outright fiction, and just plain wishful thinking. We’ll […]
True Confessions of a Digital Marketer #1: “I Go With My Gut”
Contents1 It’s not about you. It’s about your customer.2 Obviously there’s an answer, or this column wouldn’t exist. Hands up, digital marketers: how many of us absolutely, truly do pre-live research into our target audience for our websites and landing pages before they launch? Be honest now. First, let me qualify—pre-launch research is NOT: Looking […]