Effortless UX Research
In the latest episode of WEVO Exposed, we looked at Bose’s online soundbar purchase experience. Although the journey was found to be highly effective, some visitors found that there was
Contents1 Why are you excited to be in the UX research space at this time?2 How have expectations from user experience research teams changed at MasterCard over the past few
Contents1 What kind of work does the Havas’ media analytics team focus on?1.1 Measuring the impact of meaningful media experiences1.2 Pinpointing where visitors are in their digital journey1.3 Connecting the
Contents1 What exactly is CX?2 Proving the value of CX3 How to properly measure CX has been an issue4 Changing the perception of CX for the better5 Creating urgency for
Contents1 Getting started with user experience insights2 Among your clients, what industry is most in need of UX insight-led optimization?3 Examples of high consideration purchases4 What is it specifically about
Contents1 The main impact of a ‘cookieless world’ on digital optimization2 Marketing strategies and metrics will have to adjust3 A/B testing put to the test4 How to compete in a
Contents1 Finding the People in the Data2 Democratizing Insights: From Generation to Socialization3 Designing a Winning Optimization Program4 Overcoming Roadblocks to Democratization5 Reaping the Benefits In this installment in our
Contents1 Qual + Quant Insights: Two Wheels of an Axle2 What research methods are most effective in identifying user sentiment?3 X Marks the Spot: Digging at the Intersection of Qual
Quant+Qual = Agile User Research WEVO’s CEO & Co-founder Nitzan Shaer was recently a guest on the Data Gurus podcast. He and host Sima Vasa discussed several topics including how