Setting up a WEVO Pulse study? You’re already on the right track to gathering instant, data-driven insights for your digital experience. But to get the most accurate and actionable feedback, it all starts with two key elements: the task statement and context.
These two fields are the foundation of a well-structured Pulse study. A strong task guides the simulated users on what you want them to evaluate, while the right context provides essential background to produce targeted insights. Here’s how to make the most of both fields.
Crafting a Clear and Specific Task
The task is the primary instruction for your simulated users—it’s the action or goal you want them to imagine completing within your digital experience. Think of this as setting the stage: a clear, direct task ensures that simulated users “walk” through the experience in a way that’s meaningful to your objectives.
Tips for an Effective Task Statement:
- Be Action-Oriented: Use clear verbs to guide simulated users on what they should “do.” For example, instead of saying “explore the product page,” try “compare the experience of Product A and Product B.”
- Keep it Specific: Ambiguity can lead to scattered insights. Define exactly what you want feedback on. For instance, “evaluate the ease of locating and the value of product reviews on the product page” is more precise than “read the reviews on product page.”
- Align with Your Goals: Tailor the task to the insights you need. If you’re testing a new layout, a task like “navigate through the checkout process to evaluate user journey” will direct simulated users to focus on that critical area.
Adding Valuable Context
While the task directs simulated users on what to do, context adds the “why.” This section allows you to share any relevant information about your study’s goals, use cases, target user groups, or any specific pain points you’re trying to address. Adding context helps WEVO Pulse generate insights that align closely with your strategic objectives.
Ways to Strengthen Your Context:
- Specify User Groups: Mention any audience characteristics if relevant, such as “new customers unfamiliar with the brand” or “returning users looking for support resources.” This will tailor insights to reflect user expectations more accurately.
- Define Use Cases: Explain scenarios where users might interact with the experience. For example, “users searching for a last-minute gift” can add depth to the feedback by highlighting urgency in navigation.
- Highlight Key Focus Areas: If there are specific elements you’re keen on testing, mention them here. Context like “understand how effectively the promotions page communicates seasonal offers” ensures insights target what matters most to your team.
Putting It All Together
Combining a clear, action-oriented task with a well-rounded context creates a powerful setup for your WEVO Pulse study. When simulated users know both what to do and the underlying goals of your study, the insights they provide will be richer and more relevant, helping you make data-driven decisions with confidence.
Ready to get started? wevo.ai/TakeaPulse Take a few moments to craft the perfect task and add thoughtful context—small steps that lead to big insights with WEVO Pulse.isions that fit your budget and drive better outcomes.
