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Even worldwide brands have the same research capacity and staffing challenges as everyone else. Yet Mastercard has embarked on an ambitious enterprise-wide plan to expand their user research output and findings — using their existing headcount. They plan to win by:
The ease of expansion of these capabilities is not limited to multinational corporations. Organizations of any size can also overcome their own limitations of hours in the day and seats in chairs and create a similar model with their existing team. You too can remove risks, run more tests, deliver more successful outcomes and gain deeper, more compelling insights into your customers. Come find out what Mastercard is doing, and how you might replicate it yourself.
Key takeaways:
Effortlessly uncover the insights you need to deliver the best experiences confidently with WEVO’s next-gen research platform.