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In today’s increasingly digital + AI world, understanding the user experience (UX) and delivering a really satisfying one is more important than ever. Companies know that they need to deliver digital experiences that are successful from the start and to create and design new product concepts that are desired by their prospective customers.
This starts with new product concepts and designs to reflect the needs and wants of their customers from the start — relying more on user testing and less on HPPO decisions or “intuition.”