The 8 Essential Steps to Successful Research Democratization

If your company is committed to including user research consistently in your design, development and marketing processes, you probably need to conduct as much research as possible. Your mandate for insights democratization is clear: both hiring/affording the right UXR-trained professionals, and being able to sufficiently re-train those from other disciplines to fill in the gaps.

In speaking with more than 100 top enterprise companies, WEVO’s learned what they’ve done to encourage improvements in customer experience, product ease, understanding and adoption; and even marketing campaigns. Herewith are the critical steps they’ve taken to enable the democratization of user research within their ranks

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