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User research is a crucial component of design strategy and product development. Without it, there is little evidence of whether a product is of high quality and value to users. Having data to support business decisions and design choices generates buy-in from all levels of the organization and ensures that resources will be optimized for the best outcome. In this guide we explain user experience research, and dive into types of user research, showcasing the many methodologies for pulling qualitative and quantitative data from attitudinal and behavioral approaches.
