As user research becomes more prominent across teams, the tension between widening access to gathering and delivering insights with integrity is greater than ever. This begs the question, is the democratization of insights good or evil?

Watch WEVO’s VP of Customer Success and Strategic Alliances, Jenni Bruckman, discuss how to democratize insights with trust across customer experiences to meet the increasing demand for insight-led experiences. She will review how combining the power of artificial intelligence (AI) with the analysis of human research experts allows everyone in an organization to become “people who do research” – knocking down silos and building a better customer experience through insight-led innovation.