Emotional Connection and Analytical Rigor: The Happy Marriage
Steve Olenski’s recent piece in Forbes, “The Formula for Balancing the Math and Magic of Marketing,” made me think of this post. As a marketer who lived through the “magic years” during a stint at Hewlett Packard, and pioneered the “math years” at Constant Contact, I couldn’t agree more with his takeaway: “Human beings are not machines […]