Nitzan Shaer speaks candidly with Brendan Jarvis about the future of UX research 💡, why simulated audiences are a step beyond synthetic 🦾, and how UX professionals can leverage them effectively

💪. Highlights include: ⭐ What’s the vision you’re building towards with WEVO? ⭐ How can simulated audiences help accelerate innovation? ⭐ What does the near future hold for UX research with AI advancements? ⭐ Could simulated research eventually surpass human research in accuracy? ⭐ How would you define the difference between synthetic and simulated research?