Sometimes an A/B Test Just Doesn’t Make the Most Sense

There are 5 common scenarios we hear about when an A/B test just doesn’t make the most sense…  When you don’t have enough site traffic Sometimes a site or page doesn’t get enough traffic to run an a/b test in a reasonable amount of time. Rather than waiting for enough live traffic to see the […]

Improve the Human Experience Behind Your Digital Marketing with Data

All these big words – customer experience, user experience, digital experience – the list goes on and on. For me, it’s about the human experience. As a former front-facing marketer, that was all I cared about. Was I providing the right information for humans to capture and, in turn, convert? Whether it was a call-to-action […]