Sometimes an A/B Test Just Doesn’t Make the Most Sense

Contents1 When you don’t have enough site traffic2 When you don’t have enough time3 When you need to test more than isolated variables4 When you want to test the “painted door”5 When the test you want to run is against a competitor There are 5 common scenarios we hear about when an A/B test just […]

Improve the Human Experience Behind Your Digital Marketing with Data

All these big words – customer experience, user experience, digital experience – the list goes on and on. For me, it’s about the human experience. As a former front-facing marketer, that was all I cared about. Was I providing the right information for humans to capture and, in turn, convert? Whether it was a call-to-action […]