By Nitzan Shaer, Co-Founder and CEO, WEVO

For two years, the race in every marketing and product org has been about speed of creation. Generate the page. Generate the feature. Generate ten versions of each by lunch.

Creation is no longer the hard part. Knowing what will actually work is. Teams can now produce more in a week than they used to produce in a quarter, and almost none of it has been validated against a real customer before it ships. The speed went up. The certainty did not. You are moving faster than ever, with less idea than ever of what is actually in front of you. That gap, between how fast you can make something and how confident you are it will land, is the most expensive problem in the AI launch stack right now.

Gartner just put a name and a number on it. In its 2026 report on synthetic audiences, Gartner reviewed 60 companies in this space and named WEVO a Front Runner. The report’s own projection: by 2028, 60% of the top 100 global retailers will use synthetic audiences to validate marketing strategies. That is not a trend forming. That is a trend arriving.

I want to be honest about the moment, because the category is filling up fast with tools that will confidently tell you anything you want to hear. An LLM will generate a “customer reaction” to your campaign in seconds. It will sound plausible. It will also be a guess wearing the costume of an answer. At enterprise stakes, on a launch you only get to do once, a confident wrong answer is worse than no answer at all.

So here is what we hold true at WEVO, and what we will keep holding true:

• Ground truth first. Our model is trained on more than a million real human respondents. Not LLM guesses about people. Actual people, actual reactions, at scale.
• Transparency about accuracy. WEVO is designed to tell you when to trust the AI read and when to bring humans in. We would rather lose a study than hand you a confident wrong answer. That is a real tradeoff and we make it on purpose.
• Hybrid by design. AI for speed. Humans for the decisions that matter most. Same platform, no handoff, no false choice between fast and right.

If you have not experienced WEVO before today, here is the short version: WEVO is the platform enterprises use to validate experiences, campaigns, and concepts before they launch. Websites, ads, product concepts, messaging. You bring what you are about to ship, we tell you how real people will respond to it, in minutes instead of weeks. Mastercard, Marriott, and Ford already run on WEVO. We hold 12 granted patents, there is a Harvard Business School case study on the company, and Accenture is a strategic investor.

The teams that win the next two years will not be the ones generating the most content. They will be the ones who stopped guessing.

Speed got you here. It will not tell you whether what you are about to ship is any good. The question is no longer how fast your team can move. It is whether they can still see where they are going.

Read the Gartner report here. Then come see what it looks like on your own content. We will run a study live, on a page or campaign of yours, and you can judge the rest for yourself.

Nitzan