From Flat to Fully Human: How to Create Personas That Drive Meaningful UX Decisions
If you’ve worked in UX or marketing for any length of time, you’ve seen them: the classic persona slide. A smiling stock photo. A name like “Busy Brenda” or “Tech-Savvy Tim.” Bullet points covering age, job title, income range, maybe a favorite weekend hobby. And yet… no mention of why Brenda feels anxious halfway through […]