Creative teams move fast, often generating multiple concepts for the same page, flow, or campaign. But when it comes time to choose a direction, relying on gut instinct alone can be risky. That’s where WEVO Pulse steps in: a faster way to make confident, user-backed decisions by comparing real feedback on your ideas before you invest in building.

Whether you’re testing subtle copy tweaks or entirely different layouts, Pulse helps you compare and learn from user reactions across multiple directions without waiting weeks for live traffic or usability studies.

Run Multiple Tests, Then Compare

Start by running separate Pulse tests for each of your creative variants. Each one gathers directional feedback from real people, helping you see what’s resonating—and what’s not.

Once you’ve got your initial results, Pulse makes it easy to combine them into a single comparison view. Think of it as your user-tested head-to-head matchup, designed to surface clear preferences, pain points, and opportunities.

Frame Each Test with Clear Context

Every great test starts with a great task. When setting up your Pules, you’ll add a brief scenario or instruction so that simulated respondents know what they’re evaluating and why. This framing is key—it helps you capture feedback that mirrors how real people would behave in context, not just how they react in theory.

Whether it’s “Choose the page that best explains our pricing” or “Imagine you’re selecting a service provider,” these prompts turn vague impressions into sharp, actionable insights.

Use Saved Personas to Explore Audience Differences

With Pulse, you can test your creative not just against a general population, but also against your specific personas. Use saved customer segments to see how different audiences respond to the same prototypes. Maybe new users want simplicity, while repeat visitors are scanning for deeper detail. Understanding these nuances helps you craft a more tailored experience.

Ask Better Questions with the AI Assistant

Once you’ve gathered your results, the built-in AI assistant helps you dig deeper—no manual synthesis required. Ask it questions like:

• “Which prototype performed better for first-time visitors?”
  
• “What themes drove positive feedback across all audiences?”
  
• “Where did respondents get confused or drop off?”
  

Whether you’re searching for patterns or pressure-testing a hunch, the AI assistant brings the insights to the surface fast so you can spend less time sorting through data and more time acting on it.

Fast, Focused Feedback to Guide Your Next Move

Pulse comparative testing delivers rapid insight at moments that matter:

• Early in the design process, when alignment is still fluid
  
• Midway through iteration, when you need to choose a direction
  
• Right before final tweaks, as a pre-launch confidence check
  

You’ll get:

• Sentiment maps that visualize user reactions
  
• AI-generated summaries of key themes
  
• Clear winner and “why” narratives to inform next steps
  

Comparative testing doesn’t need to slow you down. With Pulse, clarity is just a few tests away.