In the world of digital experience, it’s easy to get lost in data but harder to know what to do with it. That’s where WEVO Pro’s diagnostic scores come in. Designed to bridge the gap between behavioral insight and action, these scores offer a clear, objective snapshot of how well your digital content is performing and why.
If you’re tasked with improving conversion, optimizing UX, or competitive analysis across multiple pages, WEVO Pro helps you stop guessing and start diagnosing.
What Are Diagnostic Scores?
WEVO Pro’s diagnostic scores quantify user reactions to your page or experience across the five key drivers of conversion:
- First Impression – Does the experience capture attention immediately?
- Engaging – Does it keep users interested and motivated to explore further?
- Intuitive – Is the experience easy to navigate and use?
- Trusted – Does the page or product feel credible and trustworthy?
- Valuable – Does the content meet the user’s needs and feel worth their time?
Each driver is scored to come up with a final rating out of 100 using a combination of human input via targeted user testing and industry-level competitor insights that are benchmarked against your experience-level performance. You don’t just get a number, you get actionable insight into which parts of the experience are helping or hurting, and why.
Why Diagnostic Scores Matter
Here’s the problem with many testing and optimization tools: they show what happened (bounce rates, drop-offs, clicks) but not why.
WEVO’s diagnostic scores help answer:
- What’s holding this page back from converting?
- Where should we focus our efforts first?
- Which variant actually delivers a better user experience?
This clarity empowers your team to:
- Prioritize fixes that will have the greatest impact
- Validate design decisions before pushing them live
- Speak a common language across teams (design, UX, marketing, product)
How WEVO Pro’s Diagnostic Scores Drive Smarter Digital Strategies
When it comes to building high-performing digital experiences, teams often face a familiar challenge: lots of data, but not enough insight. That’s where WEVO Pro steps in, and more specifically, where our diagnostic scores shine.
These scores are more than just a number. They’re a quick, visual summary of how your webpage or campaign is performing across key psychological drivers of conversion, like clarity, credibility, and motivation. But what really sets them apart? They’re not just assessments—they’re benchmarks. Unlike isolated scores or generic feedback, WEVO Pro’s diagnostic scores are benchmarked against others in your industry. That means you’re not just learning how your experience performs, you’re seeing how it stacks up to real-world competitors. It’s context that turns insight into impact.
From Scores to Strategy
Let’s say your homepage has a low Engaging score but high Trust. That might suggest visitors are aligned with trusting your brand but don’t see a compelling reason to engage. That insight could drive a copy refresh focused on value propositions or CTA hierarchy.
Or maybe your new product page earns top marks for Clarity and Visual Appeal but lags on Relevance. Or maybe your product page ranks well on First Impression and Intuitive, but lags in Valuable. A score of 28/40 in Valuable might seem fine—until you compare it to the industry average of 34 and your top competitor at 36. That insight signals a need to better align content with audience expectations or segment messaging by persona. WEVO makes that kind of intel not only accessible but actionable.
With WEVO Pro, you don’t just know if a page is underperforming, you know why. And more importantly, you know what to do next.
Anyone who’s ever redesigned a page knows how quickly feedback can become subjective. One stakeholder loves the imagery, another thinks it’s confusing. Someone thinks it “feels off.” WEVO Pro brings structure to that chaos.
By rooting discussions in consistent, data-backed diagnostics, teams can move faster and argue less. You get alignment and a more confident path forward.
Smarter Optimization, Fewer Guesswork Loops
WEVO Pro isn’t about running more tests for the sake of it. It’s about running smarter tests and launching experiences that are more likely to succeed the first time.
Diagnostic scores give you a reliable read on user experience, fast. So you can stop spending time debating assumptions and start delivering better outcomes.
Ready to make smarter digital decisions?
Get a WEVO Pro demo and see how diagnostic scoring can level-up your strategy.
