Cindy Chastain -Mastercard
Testing every digital experience before launch: How Mastercard uses WEVO to get the insights they need
Mastercard must continuously innovate quickly, at scale, and with more certainty, to deliver outstanding customer experiences that their customers find valuable.
It’s an ambitious mandate requiring an equally ambitious strategy: to test every single digital concept or experience before it goes live. To do that, Mastercard and Cindy needed a platform that would:
- Deliver reliable, not anecdotal, results
- Be effortless to use by anyone: UX researchers, marketers, designers and product managers
- De-risk every new product or service it develops
