Sometimes an A/B Test Just Doesn’t Make the Most Sense
Contents1 When you don’t have enough site traffic2 When you don’t have enough time3 When you need to test more than isolated variables4 When you want to test the “painted
Janet Muto
Improve the Human Experience Behind Your Digital Marketing with Data
All these big words – customer experience, user experience, digital experience – the list goes on and on. For me, it’s about the human experience. As a former front-facing marketer,
When Qual and Quant Collide
Contents1 When Conducting A/B Tests, Learn from the Losers2 Always Be Testing, Always Be Learning3 Qual + Quant = The Full Story 4 “Qualt” for the Win In the first installment
Getting Started with CX Optimization – Common Use Cases
3 part blog post seriesJenni Bruckman So you’re interested in taking your digital experience (DX) or customer experience (CX) optimization to the next level… Great! Now where do you get
Take User Insights to the Next Level: The Power of “Qualt”
When leveraging user research to guide their work, digital marketing, product, and design teams have typically relied on methods that provide either quantitative or qualitative data. But neither type of
New feature! Introducing BYOP (Bring Your Own Panel)
Have you heard? You now have the option to select your own panel of users on any WEVO test you run. This added flexibility is perfect if the lookalike audience
Break Through Your Website Performance Plateau
Picture it: your webpage was chugging along nicely for months. It started out decently, and then you made some tweaks to the customer experience and it performed even better. You
Be a Digital CX Trendsetter, Not a Crowd-Follower
We’ve all been there. You need to get your campaign or landing page right to deliver the best possible customer experience, but time is short and budget is limited. So
Welcome WEVO Journeys: Effective Digital Experiences from Day One
Understanding visitors and customers is a critical path for marketers. Yet, at a time when marketers and product teams are literally drowning in near instant and constant data about who